Client Company Logo

Moodboard info.

Generic questionnare

Branding and Identification Questionnaire

Please complete the information about the product you wish Knight Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: We are a small business but growing fast, we are an all-American soda company and use only American made products in our soda.

Company Name: Murica Cola

Product Name: Murica Cola

What type of product does your business offer? Soda

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc.)? We want all ages to be attracted to our product, and the ideal customer would be the average American citizen.

How would you describe your services and/or products? A refreshing and great-tasting beverage.

Who are your competitors and how do you differ from them?  Our competitors are Coca-Cola, Pepsi, etc. We differ from these companies because we want to use only American products and sell it only in America.

Please provide general information about your business. (Location, years in business, employees etc.) We are located in Washington D.C., we have been in operation for 5 years now, and our employees are trusted and known by the founding family.

What is the idea behind the business name? Is there a unique story, if so please explain? The founder wanted to capture a true essence of America in this soda, as he was always a patriotic man, and decided to put to great things together America and soda.

What is the overall mood of the product?  Playful, Serious, Ultra-professional? Serious enough to be taken seriously, but not dull.

Logo information: (product)

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or Type Logo (Ex: Coca-Cola)? Type Logo

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)? Serious, but not dull and boring.

What logos types do your think will appeal to your audience and why.  (Provide links if you have styles you like)  I think simple logos will be fine, but make it attractive, not so simple that it’s dull.

Where will you be using the logo?  (Print, website, video media) Print and website.

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage. Yes, red, white, and blue.

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, etc.  Serious but friendly.

Do you envision something modern and trendy or more organic (natural, soft, roundish)? Something organic.

Business card

To create my business card I added a pure black background and my company logo. For the back i chose a font that applied to my company's theme well (the font being "Old English"). And i chose the colors red and black for the business card because they are two colors that complement each other very well.

Text Effect

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My Logo