Branding and Identification Questionnaire
Please complete the information about
the product you wish Knight Design to complete for you. This questionnaire helps the designer better
meet your needs. Please answer in
complete sentences with as much detail as possible.
General company information: We are a small business but growing
fast, we are an all-American soda company and use only American made products
in our soda.
Company Name: Murica Cola
Product Name: Murica Cola
What type of
product does your business offer? Soda
Who (age/gender)
is your target audience and who is your most ideal customer (economic status/education
etc.)? We want all ages to be attracted to our product, and the ideal customer
would be the average American citizen.
How would
you describe your services and/or products? A refreshing and great-tasting
beverage.
Who are your
competitors and how do you differ from them?
Our competitors are Coca-Cola, Pepsi, etc. We differ from these
companies because we want to use only American products and sell it only in
America.
Please
provide general information about your business. (Location, years in business,
employees etc.) We are located in Washington D.C., we have been in operation
for 5 years now, and our employees are trusted and known by the founding
family.
What is the
idea behind the business name? Is there a unique story, if so please explain? The
founder wanted to capture a true essence of America in this soda, as he was
always a patriotic man, and decided to put to great things together America and
soda.
What is the overall mood of the product?
Playful, Serious, Ultra-professional? Serious
enough to be taken seriously, but not dull.
Logo information: (product)
Do you want
an image logo (no text/or text under image: Example: Nike Swoosh) or Type Logo
(Ex: Coca-Cola)? Type Logo
What is the
overall message you wish to portray (look back at the company information you
provided, playful etc.)? Serious, but not dull and boring.
What logos
types do your think will appeal to your audience and why. (Provide links if you have styles you like) I think simple logos will be fine, but make it
attractive, not so simple that it’s dull.
Where will
you be using the logo? (Print, website,
video media) Print and website.
Do you have
any color preferences, or existing brand colors? If yes, please list them below
or attach a current image of existing logo or webpage. Yes, red, white, and
blue.
What feeling
or message do you want your logo to convey to those who view it? Serious,
Friendly, Steadfast, Loyal, Regal, etc. Serious
but friendly.
Do you
envision something modern and trendy or more organic (natural, soft, roundish)?
Something organic.
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