Thursday, October 3, 2013

Typography worksheet

Typography Worksheet:
Use the links below to complete the worksheet

Write out the answers to these questions in complete sentences. 
Typography-anatomy.jpg
Label and define all of the above numbers:
1. The ascender line is the imaginary line which determines the height of the ascenders.
2. Base line-imaginary line on which all characters rest.
3. The ascender height is the x-height plus the height of the ascending stroke
4.the cap height is the height of capital letters.
5. Descender is the stroke of a letter which dips below the base line, as in letters g & j.
6.ascender is the stroke of a letter which rises above the mean line.
7. The x-height is the distance between the flat top and bottom of a lower case letter which has no ascender or descender such as x.
8.the cap line is the imaginary line which determines the height of capital letters.
9. Mean line-imaginary line which determines the height of lowercase letters.
10.  The descender line is the imaginary line which defines the bottom reach of descenders.




Define Serif: The fine line that extends from the top and bottom of letters making them easier to read, used for the body text of a book.
Define Sans-Serif: A typeface that is straight with no serifs or small extensions on letters.
When do you use Antique Fonts? To evoke a period feel.
At most how many words should be Decorative Fonts at a time? Three.
What does a script font resemble? Handwriting
Why use Symbol Fonts? To complement a specific font.

Define Typography: The art and process of arranging type for a variety of media purposes.
Why do designers need a solid foundation in typography?
Kerning: the space located between individual letters of a word.  Because everything you touch, see and create is impacted by the use of writing styles and techniques.
Leading: the space between the lines of text.
Tracking: “rivers” of white space throughout a text body.

When do you use Center Alignment? To draw attention and is used a majority of the time for headlines or titles.
When do you use Right Alignment? To create a clean crisp professional look.
When do you use Justified Alignment?  For newspaper print and body text for textbooks.
What is remembered, good styling, and bad styling?   Why? Good typography often passes unnoticed as the information leaps from the page, where as bad typography is memorable and intrusive.
What is legibility? The quality of being readable or distinguishable by the eye.
Type size smaller than 7pt is: difficult to read.
Type size smaller than 3pts is: utterly illegible
Type range for legible type is: between 8pt and 14pt.
What size do you use for long passages? 10pt.
What case do we use for Body? Upper and lower case.
What is measure? The width of the text column.
What can you tell me about Ranged/Ragged Edges? It’s how the text should look depending on which side it’s on, left-ranged, right-ragged
What are some ways text can be used as images? Summarize what you see.  Text can be used to create an image(s) to correspond with the writing. For example a Christmas tree for a poem about Christmas or a turkey for thanksgiving.




Choosing and Using Type:  http://www.will-harris.com/use-type.htm
**Read ALL of it.  Answer the following: **
Why is choosing and using the right font important?  Give YOUR opinion.  It’s important because if you use an awkward font you won’t get the reaction from the reader that your looking for.
What are the two most important things to remember? Type is on the page to serve the text. It should make the words easy to read and provide a suitable background. Type should not overpower the text. Secondly there are no good and bad typefaces, there are appropriate and inappropriate typefaces. Think about your reader and the feeling you want to convey, and then choose a typeface that fits.


What is appropriate? What do you have to consider?  To get the reaction you want you must consider what typeface to use and what font to use.
Tell me the rules:  (there are 10)

  1. Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, type size, and leading for all your body copy.
  2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size. Example: If you're using 10 point type, use 12 point leading. Automatic line height will do this for you--never use less than this or your text will be cramped and hard to read.
  3. Don't make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.
  4. Make paragraph beginnings clear. Use either an indent or block style for paragraphs. Don't use both. Don't use neither, either.
  5. Use only one space after a period, not two.
  6. Don't justify text unless you have to. If you justify text you must use hyphenation.
  7. Don't underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.
  8. Use italics instead of underlines.
  9. Don't set long blocks of text in italics, bold, or all caps because they're harder to read.
  10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they're looking for.

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