Final Exam

To recreate the picture i first made an ellipse then offset the ellipse and used minus front in the pathfinder panel to create a donut shape. I then made an ellipse with no fill and used type on path, on it to fit the text "COUGAR DESIGN IS THE BOMB!!" inside the donut shape, then used create outlines on the text, and made a copy of it, then used minus front to complete the outer circle. To make the bomb i made a radial gradient, from grey to black, then moved the grey gradient to the bottom left edge of the bomb, this created the main body of the bomb. I then made smaller copies of that bomb and changed the gradient, and then used blend, to make a shine, and then moved it to the upper right hand edge of the bomb. for the fuse i used pen tool, and made an ellipse with an orange, red, and yellow gradient. I then made stars, of the same color, around the ellipse and took out anchor points until it made the shape of a triangle, thus creating the spark.

Client Company Pattern

Client Company Logo

Moodboard info.

Generic questionnare

Branding and Identification Questionnaire

Please complete the information about the product you wish Knight Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: We are a small business but growing fast, we are an all-American soda company and use only American made products in our soda.

Company Name: Murica Cola

Product Name: Murica Cola

What type of product does your business offer? Soda

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc.)? We want all ages to be attracted to our product, and the ideal customer would be the average American citizen.

How would you describe your services and/or products? A refreshing and great-tasting beverage.

Who are your competitors and how do you differ from them?  Our competitors are Coca-Cola, Pepsi, etc. We differ from these companies because we want to use only American products and sell it only in America.

Please provide general information about your business. (Location, years in business, employees etc.) We are located in Washington D.C., we have been in operation for 5 years now, and our employees are trusted and known by the founding family.

What is the idea behind the business name? Is there a unique story, if so please explain? The founder wanted to capture a true essence of America in this soda, as he was always a patriotic man, and decided to put to great things together America and soda.

What is the overall mood of the product?  Playful, Serious, Ultra-professional? Serious enough to be taken seriously, but not dull.

Logo information: (product)

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or Type Logo (Ex: Coca-Cola)? Type Logo

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)? Serious, but not dull and boring.

What logos types do your think will appeal to your audience and why.  (Provide links if you have styles you like)  I think simple logos will be fine, but make it attractive, not so simple that it’s dull.

Where will you be using the logo?  (Print, website, video media) Print and website.

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage. Yes, red, white, and blue.

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, etc.  Serious but friendly.

Do you envision something modern and trendy or more organic (natural, soft, roundish)? Something organic.

Business card

To create my business card I added a pure black background and my company logo. For the back i chose a font that applied to my company's theme well (the font being "Old English"). And i chose the colors red and black for the business card because they are two colors that complement each other very well.

Text Effect

unable to finish

My Logo

Halloween text effect

I learned a lot of new tools in this project. One of them was free distort, this tool took a minute to figure out (then i looked at the picture and understood it), i will definitely try to use this tool in future projects. we learned to use graphic styles which i will definitely use to make my projects look 3D. In conclusion i learned many new tools and intend to use them in future projects.

Pollution advertisement

This project was annoying at times but worth the trouble. I was able to learn a new tool through it, this tool was clipping mask, and i'm gonna be sure to use it in projects to come. The hardest part of this project was probably just coming up with how to make the overall finished project look. I'm glad that i learned clipping mask, because i believe it adds to the overall image. In conclusion this project was frustrating but definitely worth doing.

1st Six Weeks Reflection Essay

The first six weeks was filled with fun, cool, and somewhat annoying projects. The first project simple shapes, where we created a basketball player was frustrating, due to how the program was so new. In the end though, i think it came pretty good, it being the first thing i created. The second project dirty water drop was probably the most frustrating project of the six weeks. This was an extremely frustrating project, because of the minus front, i tried that 5 times before i was told that i needed to make a copy in order to not delete the whole project. In the end, it surprised me yet again about how well it turned out. The next project the flower bouquet i got halfway done before i dropped the project in order to keep up and finished it at the end of the six weeks, it was definitely not my best work.

After that we started typography. The first typography project was a simple worksheet, in which we had to define and answer what this was used for. The second typography project, typography in illustrator, was pretty simple and didn't take much time at all, it was just typing on paths and using fonts. The next project TYPO was still pretty simple but had it's tricky moments, i had to choose a font, in this case Comic Sans MS, type TYPO, modify it, and finally add a background. The next project, Glyph Monster, was difficult, and extremely frustrating. I chose something to model the glyph monster off of, in this case a Pokemon, and created it using only glyphs, this was hard due to the restrictions of the project. Using only  glyphs to create a monster was much harder than i originally expected, in the end i finished, but feel like i could have done better. The next project Typography Quote was simple, i used the quote "Earth without art is just eh..."-unknown, to create art using simple shapes such as stars and ellipses. The last typography project was Lyrical Typography. For this project i used the chorus from the song Knockin' on Heaven's Door by Guns 'N Roses. To do this project i created a man who was literally knocking on heaven's door, and inside the door i used the lyrics from the chorus, "knock, knock,knockin' on heaven's door." The very last project was the Color Theory Worksheet, I had to define terms, and answer questions about Color Theory.

In conclusion the first six weeks was fun, frustrating, and annoying, but i enjoyed it nonetheless.

Flower Bouquet

The most challenging part of this project would either be the stroke, or the stems, but i believe that it all came together nicely.

Color Theory Worksheet

1. Define hue: what distinguishes one color from another
2. Define value: relative lightness or darkness of a color
3. Define saturation: the intensity of a color
4. How many colors are available on our computers? 16.8 million
5. Define secondary color: two primary colors mixed together
6. Define tertiary color: a primary plus a neighboring secondary
7. Define complementary colors: two colors which sit opposite from each other on the color wheel
8. What are the primary colors in Photoshop? Red, green, and blue
9. What are the secondary colors in Photoshop? Cyan, magenta, yellow
10. Define subtractive color model: the mixing of cyan, magenta, and yellow
11. Define additive color model: the mixing of red, blue, and green
12. Is RGB additive or subtractive? additive
13. Is CMYK additive or subtractive? subtractive
14. What is the RGB color model used for? for the sensing, representation, and display of images
15. What is the CMYK color model used for? It is used for printing
16. Define analogous colors: colors that sit next to each other on the color wheel
17. Define tint: a color in which white has been added to a pure color
18. Define shade: a color in which black has been added to a pure color
19. Define neutral: a combination of complementary colors
20. What can be said in general about warm colors? They take prominence in a design
21. What can be said in general about cool colors? They recede in a design
22. What color is associated with stability? blue
23. What color symbolizes royalty? Purple
24. What is the color of cleanliness? white
25. What color symbolizes freshness? Light yellow
26. Which colors are associated with joy? Yellow and orange
27. What color symbolizes passion and danger? red
28. Dark red is associated with: vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
29. Reddish-brown is associated with: harvest and fall
30. Dark orange is associated with: deceit and distrust
31. Gold is associated with: prestige
32. Yellow is associated with: joy, happiness, intellect, and energy
33. Dark green is associated with: ambition, greed, and jealousy
34. Olive green is associated with: peace
35. Light blue is associated with: health, healing, tranquility, understanding, and softness.
36.  Dark purple is associated with: gloom and sadness
37. Why is the use of color important in graphic Design? It adds feeling and emotion to a design

Lyrical typography

This project was overall pretty easy, i used basic tools such as star, and line segment. and it turned out to look really good. It represents the song because a man is literally knocking on heaven's door.

Glyph Monster

This project was very frustrating, due to the fact that i could only use glyphs. but i was able to create it using only 4 simple glyphs, which surprised me on how glyphs could come together like this. In conclusion this project was frustrating, annoying, but i pulled through. 

TYPO

Typography in illustrator

Typography worksheet

Typography Worksheet:
Use the links below to complete the worksheet

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. The ascender line is the imaginary line which determines the height of the ascenders.
2. Base line-imaginary line on which all characters rest.
3. The ascender height is the x-height plus the height of the ascending stroke
4.the cap height is the height of capital letters.
5. Descender is the stroke of a letter which dips below the base line, as in letters g & j.
6.ascender is the stroke of a letter which rises above the mean line.
7. The x-height is the distance between the flat top and bottom of a lower case letter which has no ascender or descender such as x.
8.the cap line is the imaginary line which determines the height of capital letters.
9. Mean line-imaginary line which determines the height of lowercase letters.
10.  The descender line is the imaginary line which defines the bottom reach of descenders.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: The fine line that extends from the top and bottom of letters making them easier to read, used for the body text of a book.
Define Sans-Serif: A typeface that is straight with no serifs or small extensions on letters.
When do you use Antique Fonts? To evoke a period feel.
At most how many words should be Decorative Fonts at a time? Three.
What does a script font resemble? Handwriting
Why use Symbol Fonts? To complement a specific font.

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: The art and process of arranging type for a variety of media purposes.
Why do designers need a solid foundation in typography?
Kerning: the space located between individual letters of a word.  Because everything you touch, see and create is impacted by the use of writing styles and techniques.
Leading: the space between the lines of text.
Tracking: “rivers” of white space throughout a text body.

When do you use Center Alignment? To draw attention and is used a majority of the time for headlines or titles.
When do you use Right Alignment? To create a clean crisp professional look.
When do you use Justified Alignment?  For newspaper print and body text for textbooks.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered, good styling, and bad styling?   Why? Good typography often passes unnoticed as the information leaps from the page, where as bad typography is memorable and intrusive.
What is legibility? The quality of being readable or distinguishable by the eye.
Type size smaller than 7pt is: difficult to read.
Type size smaller than 3pts is: utterly illegible
Type range for legible type is: between 8pt and 14pt.
What size do you use for long passages? 10pt.
What case do we use for Body? Upper and lower case.
What is measure? The width of the text column.
What can you tell me about Ranged/Ragged Edges? It’s how the text should look depending on which side it’s on, left-ranged, right-ragged

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used as images? Summarize what you see.  Text can be used to create an image(s) to correspond with the writing. For example a Christmas tree for a poem about Christmas or a turkey for thanksgiving.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following: **

Why is choosing and using the right font important?  Give YOUR opinion.  It’s important because if you use an awkward font you won’t get the reaction from the reader that your looking for.

What are the two most important things to remember? Type is on the page to serve the text. It should make the words easy to read and provide a suitable background. Type should not overpower the text. Secondly there are no good and bad typefaces, there are appropriate and inappropriate typefaces. Think about your reader and the feeling you want to convey, and then choose a typeface that fits.

What is appropriate? What do you have to consider?  To get the reaction you want you must consider what typeface to use and what font to use.

Tell me the rules:  (there are 10)

1. Body text should be between 10 and 12 point, with 11 point best for printing to 300 dot-per-inch printers. Use the same typeface, type size, and leading for all your body copy.
2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size. Example: If you're using 10 point type, use 12 point leading. Automatic line height will do this for you--never use less than this or your text will be cramped and hard to read.
3. Don't make your lines too short or too long. Optimum size: Over 30 characters and under 70 characters.
4. Make paragraph beginnings clear. Use either an indent or block style for paragraphs. Don't use both. Don't use neither, either.
5. Use only one space after a period, not two.
6. Don't justify text unless you have to. If you justify text you must use hyphenation.
7. Don't underline anything, especially not headlines or subheads since lines separate them from the text with which they belong.
8. Use italics instead of underlines.
9. Don't set long blocks of text in italics, bold, or all caps because they're harder to read.
10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps. Use subheads liberally to help readers find what they're looking for.

One Word Art

When making this, i used the word long because the word just felt right, and aside from that it was easy to make a representation on, i just used the text tool and simply made a long diagonal chain, thus representing the word long.

Typography Quote

This project was overall pretty easy, the quote mentioned art, therefore i used shapes to represent art.

Urban environment

Dirty water drop

This tutorial was really hard, but i was able to overcome it. The hardest thing i had to do was minus front it kept deleting my entire water drop. I overcame it texting coach and he helped me figure out my problem. the minus front tool is useful but very very tedious.

Pen Practice

Simple Shapes

It took me 2 whole and part of a 3rd class period to complete this project, and many confusing tools. I had some trouble with this project especially with shape builder and the basketball.Some of the tools i had to use were hard but i pulled through. This was a fun and challenging project, and i'm glad i did it.

Animation elements words and definitions

Color-The visual perceptual property corresponding in humans to the categories called red, blue, yellow, green and others.

Line-a long, narrow,mark. 








mass/volume-the majority of







movement/motion-Movement is creating an instability, making motion to blur the image.





space-the dimensions of height, depth, and width within which all things exist and move 













texture-the visual appearance of the design. 











typography-The art and technique of printing with movable type. 









value-Value refers to dark and light.